Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. This is why, according to IDC research, business analytics is among the top five IT investment initiatives in 2012. 72% of large and midsize organizations plan to invest in business analytics in 2012. Other top investment areas include social media and mobility.
This site examines four core job functions — finance, marketing, operations, and information technology — and how each is evolving, as well as the impact of analytics, mobile, social, and in-memory computing on improving each area. To stay up-to-date on the latest trends and insights on Analytics, visit Business Innovation from SAP for featured articles, blog conversations, and news from around the world.
Click on any of these three section areas, Evolution, Innovation, and Impact, for a focused view of four key job functions.
A look at how job functions are changing
An examination of the latest job function innovations
How technologies — including analytics, mobility, and in-memory computing — are impacting job functions